Micromax has forayed into the PC segment with the launch of the new Micromax Canvas Laptab. The 'Laptab' features a 10.1-inch tablet that can be attached with a keyboard dock. Micromax has priced the device at Rs. 14,999. The new Canvas Laptab will be available via Amazon.in starting May 6.
Micromax's Canvas LapTab has a 10.1-inch IPS display with 1280X800 resolution. It runs Windows 8.1(32bit / Windows with Bing) and is powered by an Intel Atom quad-core (Z3735F) processor along with 2GB DDR3L of RAM. It comes with 32GB eMMC internal storage, supports TF card 64GB (max) for additional storage. It comes pre-loaded with MS Office 365. The device has in-built 3G SIM slot. It is powered by a 7700mAh battery.
The new Canvas LapTab is considered to be an upgrade over the Canvas Tab P666 tablet launched last year. The tablet supports 3G via SIM and features 8-inch display, Intel Atom processor and 1GB of RAM. The tablet is priced at Rs. 10,999. You can check out our first impressions of the Canvas Tab P666 here.
Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics Limited, said, “At Micromax, we have always believed in bringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offering and hence, the Laptab promises to bridge the same at a very consumer friendly price point. Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”
According to Tyler Bryson, General Manager, Marketing and Operations, Microsoft India, “The technology landscape has changed phenomenally over the past few years, and with it so has the way consumers use their devices. Increasingly people want devices that are mobile and lightweight and help them create while on the move, such as a student working on an assignment or a sales professional submitting a customer proposal. Windows devices excel at these tasks and with the Canvas Laptab, we are making personal computing very affordable. We are excited to partner with Micromax in their foray into this segment.”