Nokia's vice president Bryan Biniak says Nokia is trying 'to evolve the cultural thinking' at Microsoft'. While Nokia's criticism has merits, we aren't too sure if Microsoft would be too pleased with this outburst.
It seems like there is trouble in what looks like a paradise from the outside. Nokia’s vice president, Bryan Biniak has had a sudden outburst of feelings, in an interview with IBTimes. He believes Microsoft hasn’t delivered at its end, and has not supported the hardware it is packing into its newer range of Lumia smartphones. In fact, the numbers released last week do put this into perspective. Nokia reported that 7.4 million Lumia phones were sold in the previous quarter, globally. But, this seems rather insignificant in comparison to the numbers clocked by Apple (30 million) and Samsung (70 million) in the same quarter.
Biniak’s comments come after he emphasised the reality that smartphone users are unwilling to compromise on the experience after switching platforms, because the popular or the often used apps may be missing on that OS. “To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences that you can’t get on your other devices.”, he said. “People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch because I don’t want to compromise the way I live my life just to switch to a phone.”, he adds.
At this point, we would just like to whisper the name, Instagram!
Clearly, Nokia is miffed about the lack of app ecosystem support for its newer range of Lumia devices. The VP says, “It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.”
Nokia believes that it could change the scenario by making Microsoft change its style of working. “We are trying to evolve the cultural thinking to say ‘time is of the essence.’ Waiting until the end of your fiscal year when you need to close your targets, doesn’t do us any good when I have phones to sell today.” Now that is something that may look easy on paper, but surely the Redmond giant has its own priorities and style of working that has held it in good stead for so many years – one that might just not serve it so well in the intensely competitive mobile space.
Source: IBTimes