Lemon Mobiles certainly is thinking about trying its hand at various spheres of mobile services, earlier discussing either starting or partnering with a Java-based app store, then announcing an Android 1.6 mobile – P1, and now, announcing a tie-up with a popular mobile social networking company called mig33 that has over 40 million registered users in over 200 countries.
All of its handsets will now come preloaded with the mig33 platform, which will enable Lemon Mobiles users to share media, play games, and interact with their friends online. They can even chat, view and post on their friends profiles, as well as create their own profiles/avatar,
Rohit Arora, Head Product, Device & Services of Fast Track Communications, had this to say about the tie-up: “As a leading mobile handset brand in India, Lemon Mobiles is committed to delivering the most relevant and popular applications, which are affordable, simple and easy to use. We believe in changing the mobile experience of our customers and hence to keep them socially connected we have collaborated with mig33 which has a long track record of success in mobile-first markets including India. We further hope this partnership will enliven our customer aspirations”
A spokesperson for mig33, their Director of Business Development, said, “India has enormous growth potential and we’re excited to be working with our new partner Lemon Mobiles. This partnership will help us grow our mobile community in India, as we deliver our chat and social entertainment services to wide set of mobile devices.”