Lava mobiles has launched five new smartphone in its Iris Series. The Iris smartphones which were launched today are the Iris 404 Flair, Iris 400s, Iris 250, Iris 410, Iris 400. All the new phones come with 512MB of RAM and 4GB of internal storage. Lava will be targeting the lower budget segement with these phones.
| Phone | IRIS 404 Flair | IRIS 400S | IRIS 250 | IRIS 410 | IRIS 400 Colours |
| Display | 4-inch WVGA | 4-inch WVGA | 4-inch WVGA | 4-inch WVGA | 4-inch WVGA |
| Processor | 1.3GHz dual-core | 1GHz dual-core | 1GHz dual-core | 1.3GHz dual-core | 1GHz dual-core |
| RAM | 512MB | 512MB | 512MB | 512MB | 512MB |
| Internal storage | 4GB | 4GB | 4GB | 4GB | 4GB |
| Primary Camera | 5MP | 5MP | 3.2MP | 3MP | 3.2MP |
| Secondary camera | – | VGA | VGA | VGA | VGA |
| Battery | 1400 mAh | 1400 mAh | 1400 mAh | 1700 mAh | 1400 mAh |
| OS | Android 4.4 | Android 4.2 | Android 4.2 | Android 4.4 | Android 4.4 |
Lava Iris 250 and Iris 400s
At the launch Vice president and Head, Product Lava international Ltd, Navin chawla said "Lava has a vision to empower people with right kind of products to help them do more and be more. Given that bulk of the market is still driven by feature phones, through these values for money products, we aim to help the consumer upgrade to smartphone and realize the power of internet. These smartphones offer an enhanced browsing experience and also takes care of the entertainment/ connectivity needs of a customer who is upgrading to an entry level smartphone."