Karbonn Mobiles has launched ‘Karbonn Kochadaiiyaan Signature Phone Series’ in association with India’s first 3D motion capture computer-animated Tamil period film ‘Kochadaiiyaan The Legend’, starring Rajnikanth. The series includes Android-based Karbonn A36, the Karbonn A6 and the flagship Titanium S5i along with 2 feature phones – the Legend 2.4 and the Legend 2.8.
Karbonn will release a limited stock of ‘Kochadaiiyaan Signature Phone Series’ devices with a free 4GB memory card (on select models) loaded with exclusive Kochadaiiyaan content. Price of the ‘Kochadaiiyaan Signature Phone Series’ will be in the range of Rs. 1990 – Rs. 8000.
The ‘Karbonn Kochadaiiyaan Signature Phone Series’ will bring the Thalaiva closer to his fans by offering exclusive Kochadaiiyaan movie content including Songs, Dialogues, Videos, Images, Screen-Savers and an Augmented Reality App.
The Legend 2.4 and the Legend 2.8 handsets also feature a dynamic Kochadaiiyaan boot screen with a greeting by Rajnikanth’s character from the movie. Karbonn is also releasing a 4GB SD card available for purchase separately. This SD card includes exclusive Kochadaiiyaan content and other popular movies, videos and dialogues of the Super Star.
The Karbonn Kochadiyaan Augmented Reality (AR) App allows fans to discover Kochadaiiyaan in the world around them. The app uses special themed AR images and scans them to experience exclusive 4D Kochadaiiyaan interactive animations, You can also take photos of Kochadaiiyaan in action; take photos of yourself or friends with Kochadaiiyaan, find the right moment to capture Kochadaiiyaan in mid-flight.
Sudhir Hasija, Chairman, Karbonn Mobiles stated, “The launch of the Karbonn Kochadaiiyaan Series is an exciting revolution from Karbonn Smart. With this series we seek to satiate the consumer needs with the best-in-class technological innovations. We understand the emergent needs of consumers of smart phone devices which look brilliant and work effortlessly. Thus in this regard, our product innovation is geared towards creating an eco-system of mobile devices, which bring the best of smart phone experience to them. This association is a first of its kind initiative synergizing the legend of Rajnikanth with the mass appeal of Karbonn to offer a masterpiece collector’s series for all Thalaiva fans.”
Soundarya R. Ashwin, Director, ‘Kochadaiiyaan The Legend’ says, “Rajini Sir is reputed to pioneer things with style and this association with his biggest movie is nothing short of being magical. The partnership with Karbonn is a landmark step towards bringing Kochadaiiyaan nearer to his fans. Kochadaiiyaan was produced to redefine the cinema viewing experience in India and in the same way this collaboration with Karbonn will open up an entirely new vista of cinema-technology association in the country.”