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Apple is just a few days away from landing the new iPhone series in the market. The tech-giant has scheduled the ‘Wonderlust’ event on September 12, which is believed to be the launch of iPhone 15 series. However, we are expecting a price hike in iPhone 15 Pro models this year. Why? Well, the new iPhone 15 Pro and Pro Max are expected to launch with some new upgrades this year. There are two components which are believed to be the reason behind this price hike of iPhone 15 Pro and iPhone 15 Pro Max. Let me elaborate on this.
Luke Lin, a Senior Analyst at DigiTimes Research, has pointed out the price hike on Pro models based on the recent leaks, which suggest a Titanium frame in Pro models and a Periscope lens in Pro Max model. It is obvious that the Titanium frame would cost more than the Stainless Steel frame, as we have already seen that happen in Apple watches. The Titanium is believed to be stronger and lighter for its weight and have a better corrosion resistance in comparison to stainless steel.
Also read: Apple iPhone 15 leaks: Take first look at design and colour options
Furthermore, the analyst also pointed out the Periscope lens in iPhone 15 Pro Max, could be one major reason for the price rise. Apple is also expected to roll out the iPhone 15 Pro Max with a periscope lens this time, as all the other brands have featured one in their smartphones such as Samsung Galaxy S23 Ultra. Reports are even suggesting that iPhone 15 Pro Max could get a 10x optical zoom capability.
Also read: Apple iPhone 15 updates: New 'FineWoven' cases to come in 10 colours, matching Apple Watch band
Now to the price hike, Luke Lin suggested a price hike of up to $100 for the iPhone 15 Pro because of the Titanium Frame and up to $200 hike for the iPhone 15 Pro Max because of Titanium Frame and the Periscope lens as well.
Source: Luke Lin at DigiTimes Research
Source: 9to5Mac
Source: Andrew O’ Hara