iPhone 15 Plus
Apple’s iPhone 15 has topped the global smartphone charts as the best-selling device in Q3 2024, according to Counterpoint Research. The iPhone 15 was followed closely by the iPhone 15 Pro Max and iPhone 15 Pro, which secured the second and third spots, respectively. This strong performance helped Apple dominate the top three positions on the best-selling list, showcasing the brand’s continued appeal to consumers.
The latest data from Counterpoint’s Global Handset Model Sales Tracker shows that Apple has a solid presence in the global smartphone market. However, it was Samsung that took up five positions in the top 10 list, holding the largest share. Xiaomi also made its mark, securing one spot with the Redmi 13C 4G.
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Here’s a look at the top 10 best-selling smartphones globally in Q3 2024:
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Despite a slight drop in Apple’s share in the top 10, Samsung’s stronger showing has helped maintain the combined market contribution of the top 10 smartphones at around 19 percent. This shift in the rankings reflects the steady consumer demand for a variety of smartphones, from premium models to budget-friendly options.
One notable trend is the growing consumer interest in premium smartphones, particularly the Pro versions of iPhones. For the first time in a third quarter, Pro models accounted for half of Apple’s total iPhone sales. The report suggests that this is partly due to attractive financing schemes and trade-in offers, which have made the latest iPhones more accessible to a wider range of consumers, particularly in emerging markets.
Additionally, Samsung’s Galaxy S24 has continued to impress, remaining in the top 10 for the third consecutive quarter. The phone’s popularity can be attributed to its marketing focus on advanced GenAI capabilities. Samsung’s Galaxy A series also made a strong impact, with four of its models securing spots in the top 10, driven by competitive pricing and long software support.