The Ultra II is a 5.5-inch Android smartphone powered by a 1.3GHz quad-core processor, while the Idea !d 1000 is an entry level dual-SIM 3G smartphone.
Idea Cellular has launched two new 3G Android smartphones, Ultra II and Idea !d 1000. The new smartphones are priced at Rs. 12,500 and Rs. 5,400 respectively.
The Idea Ultra II smartphone features a 5.5-inch qHD display, runs Android Jelly Bean v4.2.2 and is powered by a 1.3GHz quad-core processor along with 1 GB of RAM.
The Idea Ultra II has an 8MP auto focus rear camera and 2MP front camera. The smartphone houses 4GB of ROM and supports microSD for extra storage up to 32GB. For connectivity, the Ultra II supports GPRS, EDGE, 3G, Bluetooth and microUSB.
The smartphone is powered by a 2,500 mAh battery, which Idea claims to deliver 350 hours of talk time on 3G.
Idea is offering free 1.6 GB per month for 3 months on 3G and Idea TV Rs. 150 pack per month free.
Idea Ultra II
The new Idea !d 1000 features 3.5-inch screen. It is an entry level 3G smartphone, running a 1 GHz dual-core processor and Android Jelly Bean 4.2 OS.
The dual-SIM Idea !d 1000 carries a 2MP camera and an internal memory of 4GB, expandable to 32 GB. Priced at an MRP of just Rs. 5,400, this smartphone will be available across Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Gujarat, UP West and UP East.
Idea !d 1000
Speaking at the launch event, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Lack of availability of affordable 3G smartphones with high-end features is the deterrent to mobile data growth in India. Idea has tried to bridge this gap by offering the best value for money 3G devices, in addition to our superior 3G products, services, and network coverage. We have witnessed consistent growth in data uptake in our 3G markets where Idea branded 3G smartphones have been selling, for the past two years. This has encouraged us to further expand our devices portfolio with the launch of our first 14.0 cms (5.5”) 3G smartphone, ULTRA II, and the entry-level !d 1000, which will help us target consumers at both ends of the spectrum.”