Telecom operator Idea Cellular has launched two Android-based budget smartphones, Blade and id280, hoping to increase usage of the 3G services in the country. The Blade has been priced at Rs. 7,992, while the id380 comes for Rs. 5,850. Both the Idea smartphones run Android 2.2 Froyo operating system.
As a special introductory offer, Idea Cellular is offering its 3G data services worth Rs. 3,500 with a Rs. 259 pack. This means Idea’s 3G users can get the id280 (originally priced at Rs. 5,850) for Rs. 2,609 and the Blade (originally priced at Rs. 7,992) for Rs. 4,751. The Rs. 259 pack includes free subscription to Idea TV for 3 months, 1GB of data download per month for 3 months and talktime of Rs. 25. The offer is valid for both Idea post-paid and pre-paid customers.
The Idea Blade and id280 have several common features including Android 2.2 OS, 3.2MP camera, Wi-Fi, Bluetooth, GPS navigator, FM Radio, MP3 Player, integrated social media apps, Opera Mini Browser and Idea TV. Moreover, the two smartphones can also act as Wi-Fi routers. The two Idea smartphones, however, have different screen sizes. The Idea Blade comes with a 3.5-inch touchscreen, while the id380 features a 2.8-inch display. Check out the spec details of the new Idea Blade and id 280 here.
According to reports, the Idea id280 is re-branded version of the Huawei Ideos X1, while the Idea Blade is re-branded version of the ZTE Blade. Launching the new phones, Himanshu Kapania, Managing Director, Idea Cellular said, “Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands.”
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