In a star-studded event last night, HTC took the wraps off its new One M8 Eye smartphone, and also entered a whole new product segment with the Re Camera.
HTC has come out with all guns blazing by launching a whole host of innovative products at very attractive, aggressive pricing in India. Let's take a look at some of the big announcements:
HTC One M8 Eye priced at Rs. 38,990
It showed off and officially launched its new flagship – the HTC One M8 Eye smartphone, equipped with a 13MP duo camera on its rear and a 5MP front camera with flash, which is on sale in India for Rs. 38,990 – starting today. Sporting an identical build and design of the HTC One M8, the newer One M8 Eye has slightly better hardware, especially the identical front-facing and rear-facing camera, both of which are equipped with dedicated flash (if needed). Part of HTC's Eye Experience, which has a host of software wizardry built-in to enabled you to do cool new things with your HTC phone camera. Things you couldn't do earlier. Take a look at the video below to understand some of its features:
HTC Re Camera – Cute and Powerful – only for Rs. 9,990 on Snapdeal.com on Nov 5
The uniquely designed HTC Re Camera is the company's first foray beyond the world of smartphones and tablets. It's akin to a GoPro, perfect for capturing high quality action video footage and still photos. The HTC Re has a innovative periscope design, intuitive buttons, 16MP CMOS sensor, ability to take 146-degree shots, good lowlight performance, and a host of other features.
It goes on sale on Nov 5, exclusively on Snapdeal.com, for a special introductory price of Rs. 9,990 – cheaper than its US $199 price tag elsewhere.
We spoke to Mr. Rengith Nair, Senior Product Marketing Manager, Emerging Markets, HTC, who gave us a quick rundown of the brand new HTC Re camera during the device's launch event in Mumbai, last night.
HTC & Snapdeal.com – Exclusive tieup?
We also spoke to Faisal Siddiqui, VP & Country Head, HTC India & Tony Navin, SVP – Electronics & Home, Snapdeal.com, to understand how HTC's pumping out innovative products at attractive prices, the role of exclusive commerce tie-ups to sell products, what sort of big data insights are being leveraged by both parties, and what to expect from both HTC and Snapdeal in the coming months.
HTC’s CFO speaks to Digit
Finally, we couldn't pass off the opportunity to chat with Chia-Lin Chang, President of Global Sales and Chief Financial Officer, HTC Corporation. He spoke enthusiastically and gave us an insight on why India's such an important market for HTC, their legacy of delivering very well built product to customers, aggressive pricing, and what's new on the horizon in terms of future products.
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Jayesh Shinde
Executive Editor at Digit. Technology journalist since Jan 2008, with stints at Indiatimes.com and PCWorld.in. Enthusiastic dad, reluctant traveler, weekend gamer, LOTR nerd, pseudo bon vivant. View Full Profile
