Blyk on Aircel to provide India’s first interactive mobile service for youth

Updated on 19-Nov-2010

Aircel, a leading telecom player with Pan-India operations and a renowned cellular service provider with an estimated subscriber base of over 48 million across the Indian market, has launched today India’s first youth-centred Interactive mobile service. With the intention of capturing the youth segment and also knowing their interests, preferences and views about the brands & products, Blyk in association with Aircel has introduced “Blyk on Aircel Lifetime Membership” which involves the best deals and offers to Aircel’s consumers. A few such interesting offers by Aircel are: unlimited dialer tunes up to a specified period, Aircel Pocket Internet, Music connect and more.

[RELATED_ARTICLE]Blyk on Aircel users would reportedly receive advertising SMS and MMS messages on various categories such as entertainment, sports, lifestyle including travel, fashion, health, gadgets etc. Based on the feedback received through interactive message system, the user profile is updated on the Aircel server database. According to the user profile interests and needs, new offers and best deals would be made available to the user with the benefit of using loyalty points while availing the offers. The more loyal points that get accrued, the more would be the benefit a customer would get in terms of discounts and offers while redeeming the loyalty points. In addition, Blyk also plans to incorporate 3G data services in the near future in partnership with Aircel. The Blyk product could be registered at all retail outlets and exclusive Aircel stores, where the consumers can get free hands-on demo with the product and applications. The registration process is also said to be available online at the weblink:www.aircel.com/blyk

For more information about the services offered by ‘Blyk on Aircel’, you could visit the following website: www.blyk.com www.blyk.in

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