BlackBerry today announced that it has slashed the price of its Q10 handset, which is now available for Rs. 38,990, under a special scheme to to boost sales of the BB10 powered device.
This scheme will be valid till January 26, is an attempt by BlackBerry to reignite interest from potential customers and QWERTY keypad loyalists, said BlackBerry.
“There are several customers in India who love the physical QWERTY experience offered by BlackBerry. At this price point, QWERTY loyalists can take advantage of the powerful BlackBerry 10 platform as well as the unique QWERTY experience that the BlackBerry Q10 offers,” BlackBerry India Managing Director Sunil Lalvani said.
The Canadian manufacturer also announced similar deals on its Z10 smartphones, slashing its price by 31 percent to Rs.29,990 back in September. BlackBerry is going through a complete reshuffle with John Chen taking charge as their new CEO. It is now betting on apps, including its popular BBM messaging service to other operating systems. It has also tied up with Indian smartphone manufacturers to release BBM app on Android devices.
There is another offer for free and discounted apps for its BB10 OS devices -Q5, Q10, Z10 and Z30. The price bracket of the four BB10 powered devices is between Rs.22,000 and Rs.44,000 in India.
Read our first impressions of the first BB10 QWERTY smartphone here.