The BlackBerry Q10 has finally arrived in India, launched at an event in New Delhi today.
BlackBerry has launched its second BB10 OS powered smartphone in India, the BlackBerry Q10, a device that continues the hardware QWERTY keypad tradition that the company’s famous for. Launched at an event in New Delhi, the Q10 has been priced in the premium segment, at Rs. 44,990.
The BlackBerry Q10’s price tag has raised quite a few eyebrows, especially since the full-touch Z10 was infamously launched at Rs. 43,490. BlackBerry is obviously targeting the device at high-level corporate users or the spendthrift, and letting the others wait for the recently announced, less expensive Q5.
Let us run you by the specifications of the Q10 – it features a 3.1-inch 720×720 pixel (328 ppi) Super AMOLED capacitive touchscreen, and is powered by a dual-core 1.5 GHz Cortex-A9 (TI OMAP 4470) processor with a PowerVR SGX544 GPU, coupled with 2GB of RAM and 16GB of built-in storage (expandable via microSD card – up to 64GB). It supports only Micro SIM cards.
Weighing in at 139 grams and measuring 10.4mm in thickness, the BlackBerry Q10 features an 8MP autofocus camera with LED flash, and 1080p HD video recording. The Q10 also has a 2MP front-facing camera, capable of 720p HD video recording. In terms of connectivity, it features GPRS/EDGE, HSPA, dual band Wi-Fi 802.11 a/b/g/n with hotspot functionality, Bluetooth v4.0 with A2DP and NFC, apart from a microUSB port and 3.5mm jack. No FM radio however. It packs a 2,100mAh battery that is rated to deliver 10 hours of talktime.
BlackBerry’s unrealistic pricing for the Q10 thankfully (like other flagships) will get an easy EMI offer, just like the Curve 9220 and Z10, making the hefty sum a little easier to swallow. The company seems to be happy settling for lower volumes, obviously not expecting the sort of the numbers the iPhone 5 and Galaxy S4 can command. What do you think of the Q10’s pricing? Has BlackBerry shot itself in the foot?
