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Recently, a report claimed that Asus will discontinue its Zenfone lineup after making 80 Zenfone devices in total. However, the next day, Asus sent a PR to the publications which claimed that the company is not stopping Zenfone line and the report of its discontinuation is not true. Although, the company might have changed the system in June because of the first quarterly loss in over four years.
A Taiwanese publication, TechNews, has claimed Zenfone's discontinuation. Furthermore, the publication also claimed that Asus is going to move their Zenfone employees to the ROG line. The report further added, the company will also do some lay-offs from the PC segment. While opposing the Zenfone discontinuation report, the company hasn’t said anything about the lay-offs yet. So for now, Asus made sure that Zenfone and ROG are not going anywhere, and also promised new devices in 2024 in PR.
Also read: ASUS ROG Ally Beats Valve Steam Deck For An Indian Launch
https://twitter.com/ASUS/status/1696410185416511543?ref_src=twsrc%5Etfw
Asus words in the PR are,"We would like to address the rumour that Asus Zenfone 10 will be the last generation of the series and the Asus Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. Asus has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups".
Also read: Asus ROG Phone 5s gaming and performance review
Talking about Asus Zenfone’s latest offering, the Zenfone 10 was launched in July this year. It comes with a 5.92-inch AMOLED display with the support of HDR10+ and 144Hz refresh rate. The 144Hz refresh rate only works in supported games. It runs on Android 13OS.
The Zenfone 10 is powered by Snapdragon 8 Gen 2 paired with up to 16GB RAM. It is packed with a 4300mAh battery with up to 30-watt fast charging support.
On the camera front, it features a 50-megapixel primary camera and a 13-megapixel ultra-wide lens. The Zenfone 10 sports a 32-megapixel front facing camera.