It seems like Apple is slowly losing is ground to Android in India. According to a report by Strategy Analytics, Android had a 97 percent smartphone OS marketshare in India in Q2 2016 as compared to iOS, which had a 2.4 percent share in the same period. Last year, Android had a 90 percent share in Q2, while iOS had a 4.5 percent share. There was also bad news for fans of other mobile OS like Windows and BlackBerry as their market share dropped to 0.5 percent as compared to 5.5 percent last year.
Further, the report also noted that the overall smartphone shipments in Q2 2016 grew by 19 percent annually to reach 31 million units. Rajeev Nair, Senior Analyst at Strategy Analytics, “India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators.”
Apple is tipped to be launching its next generation of iPhone’s in September and the company must be hoping that the new phone will be able to reverse the current trend. Tim Cook has already said that the new iPhone will have features, “you just don’t even know you need today.” However, noted analyst Ming-Chi Kuo of KGI Securities has predicted that the upcoming iPhone 7 will not have too many features to excite buyers, which will lead to a decline in sales figures.