Earlier reports said Apple was planning to replace Google with either Yahoo or Bing, or it may be working on its own search engine.
Apple is reportedly planning to launch its own search engine business – a move that will further intensify the competition with Google.
Cultofmac reports Apple is currently searching for an engineering project manager who can take care of a product called “Apple Search”. The post is for San Francisco, while responsibilities include to oversee back-end operations for “a search platform supporting hundreds of millions of users.” The person will “Play a part in revolutionizing how people use their computers and mobile devices.”
It's worth pointing out that Apple has been long rumoured to be getting into search engine business. Prior to the launch of Siri, the virtual assistant, it was believed the platform would be further evolved as Google-like search engine.
Apple has already replaced Google in Siri with the launch of iOS 7 in 2013. So far, default search results have come from Microsoft's Bing, though users can request the virtual personal assistant to "search Google".
Apple's partnership with Google as its default search engine on its Safari Browser is about to expire early 2015. Reports suggest Apple is planning to replace Google with either Yahoo or Bing, or it may be working on its own search engine.
If rumours are true, Apple will be a late (very) arrival in the search engine business. More importantly, popular search engines such as Google and Bing are now integrated with digital assistants Google Now and Cortana respectively. This integration seems to be the trend in the near future.
What do you think Apple is up to? Is it really a search engine? Let us know your views in the comment section below:
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