Apple has touted its new iPhone 7 to have the “the brightest, most colorful” display yet and a report by DisplayMate agrees with them. On paper, the iPhone 7 and its predecessor, the iPhone 6s have the same 4.7-inch Retina HD display with a resolution of 1334 x 750 pixels. Further, they both have the same contrast ratio of 1400:1. However, Display Mate’s testing has revealed that there is more to the iPhone 7's display than meets the eye.
“The iPhone 7 display is a Truly Impressive major enhancement and advancement on the iPhone 6 display… and even every other mobile LCD display that we have ever tested,” the website noted.
During its testing, DisplayMate noted that the iPhone 7 achieved a peak brightness of 602 nits, which was slightly lower than the 625 nits that Apple claims. However, the website also found that the brightness can go even higher. When the phone’s display is set to Automatic Brightness, it can go all the way up to 705 nits in high brightness.
DisplayMate also notes that the phone had two standard colour gamuts. The DCI-P3 Wide Colour Gamut, is used in 4K UHD TVs and digital cinemas, and the traditional sRGB/Rec.709 Colour Gamut used for most existing content. The website noted that the phone has a colour accuracy that is “virtually indistinguishable from perfect.” Further it was noted that the iPhone 7 has record high contrast ratios for LCD displays and record low screen reflectance for smartphones.