Both phones are available in 16GB, 64GB, and 128GB variants and the prices for the iPhone 6s start at Rs. 62,000.
Apple has finally launched the iPhone 6s and the iPhone 6s Plus in India. Both the phones are available in 16GB, 64GB, and 128GB variants. The iPhone 6s is priced at Rs. 62,000, Rs. 72,000, and Rs. 82,000 respectively. The iPhone 6s Plus is priced at Rs. 72,000, Rs. 82,000, and Rs. 92,000 respectively.
The Apple iPhone 6s comes with a 4.7-inch Retina display while the iPhone 6s Plus comes with a larger 5.5-inch Retina display. Both phone have Apple's new 3D Touch, which is able to detect up to 3 levels of pressure on the screen. Both the iPhones have 12MP primary cameras and a 5MP front facing cameras as well. The devices are powered by an A9 chipset with 2GB of RAM.
Apple hopes to increase its market share in India through the launch of the iPhone 6s and the iPhone 6s Plus. The company tied up with five distributors as compared to the three it had last year. It was also reported that Apple hopes to sell 12 lakh devices in India in the October-December quarter, which is about the same as its total device sales last year. The company is also tipped to increase its full-year sales target to 35 lakh devices. It was also rumored that Apple had increased its marketing and promotional budget for the October-December quarter to more than Rs. 300 crore. The company has partnered with Indian retail company, Croma to set up Apple Stores in the country. As part of the pilot project, five stores will be opened in Mumbai, while one will be opened in Bengaluru.
However, it seems like Apple may not be able to hit its target as bookings for the new devices have fallen short of its expectations. The company's trade partners have said that Apple had hoped to triple the number of pre-bookings for the new phones as compared to the iPhone 6 and the 6 Plus. However, bookings have only risen by just 10 to 1 per cent. They also said that buyers expect lower online prices when the phone becomes widely available. Another reason for the low bookings could be due to the fact that the basic version of the new iPhone costs Rs. 9,000 more than the launch price of the previous generation’s iPhone.
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Shrey Pacheco
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