In an attempt to boost its volumes and average selling price in India, Apple will be reportedly launching the 8GB version of its iPhone 5C.
If reports are to believed, Apple will be soon launching an 8GB version of its iPhone 5C in India. The move is supposed to help Apple increase share in the Rs. 30,000-40,000 smartphone segment, which is mainly dominated by the likes of Samsung and Sony.
The Apple iPhone 5C 8GB version is likely to be priced around Rs. 35,000-37,000. According to reports, the smartphone will be available with a buyback scheme as well, which is expected to bring down the price to Rs. 30,000. The iPhone 5C 16GB version is currently selling online for around Rs. 37,000-41,000. Read iPhone 5C Review
Apple recently launched the 8GB iPhone 5C in 14 new markets. The company had then hinted at launching the smartphone in other markets as well.
With the iPhone 5C 8GB, Apple isn’t just eyeing the market share, but also raising its Average Selling Price (ASP) in India. Traditionally, Apple has been targeting the premium smartphone segment with its flagship models. However, Apple hinted at a major shift in its strategy for the Indian market this year, as it re-launched its iPhone 4 in the country.
According to reports, Apple saw a decline of 10-15% in April from March in smartphone sales. The new model is expected to push volumes. “Apple’s iPhone 5C 8GB model is likely to do well in India, since most consumers in India do not care much about the storage memory if there is a good price and deal,” Times of India quotes one of the local trade partners of Apple.
Source: Times of India