This is seemingly the highest production target in two years, and is more than analysts' expectations of 65 million devices
Apple has reportedly ordered its suppliers to produce 72 to 78 million iPhone 7 smartphones by the end of the year. According to a report by Barron’s (which cites the Economic Daily) this is the highest production target in two years. Further, this is higher than analysts’ expectations of 65 million devices to be produced by the end of the year.
If the reports are true, then Apple as high expectations from its upcoming device. This comes after the company recorded its first ever decline in iPhone sales during the first quarter of this year. Further, analyst Ming-Chi Kuo of KGI Securities has predicted that the iPhone 7 will not have too many exciting features, which may lead to a further decline in sales. He expects sales of the new device to fall between 190 and 205 million units, which is quite less than the 232 million devices sold by Apple last year.
Yesterday, it was reported that LG may initially make the camera sensors for the upcoming iPhone instead of Sony. The reason being a lower-than-expected yield of sensors, and Sony’s production facility being damaged in the recent earthquake in Kumamoto. Apple is expected to launch the iPhone 7 and iPhone 7 Plus later this year and both devices are expected to feature Optical Image Stabilisation. There have also been reports that the iPhone 7 Plus may feature a dual-camera imaging system and 3GB of RAM. Further, the company may also ditch the 3.5mm audio jack and instead use the lightning port for audio.
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Shrey Pacheco
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