Amazon launches Kindle Owner’s Lending Library for Prime subscribers

Updated on 03-Nov-2011

Amazon has launched the Kindle Owner’s Lending Library, a novel loyalty program for its Amazon Prime members that allows them to borrow eBooks for free, with the only limitations being one book at a time, and support for only Kindle devices. As this obviously would not sit too well with publishers, Amazon has only been able to start with around 5,000 titles on offer.

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Just like with a regular Kindle eBook, users will be able to use highlights, annotations and bookmarking, all of which will remain even if you end up re-borrowing it, or even later purchasing it.

You can check out more about the service here. Amazon describes the 5,000 on offer:

“Titles in the Kindle Owners’ Lending Library come from a range of publishers under a variety of terms. For the vast majority of titles, Amazon has reached agreement with publishers to include titles for a fixed fee. In some cases, Amazon is purchasing a title each time it is borrowed by a reader under standard wholesale terms as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents”

Digit NewsDesk

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