Aircel has entered into a strategic partnership with Micromax and MediaTek under which the telecom operator will be providing data and other benefits on Micromax devices including dongles, smartphones and tablets running MediaTek chipsets.
Aircel will be initially offering benefits on four Micromax devices – MMX 377G dongle, Funbook Mini 410i tablet, A090, and X070. These products will be available across the retail outlets across the country from April, 2014. The operator will offering benefits on more Micromax devices later
The telecom operator will be offering data benefits for six months for dongle users – including 2GB of data per month for first three months, and double data value on every recharge.
For tablets and smartphone users, Aircel is offering 1GB of data for three months, 1.2 paisa per 2 second local calling, 1.2 paisa/second STD calling, WAP content worth Rs 10,000, and Popkorn TV app for free.
Aircel is also extending its benefits to feature phone users, who will receive 500 MB of data per month, 1.2 paisa per two second local calling, 1.2 paisa per second STD calling, and WAP content worth Rs 10,000 for free.
Sharing his thoughts on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices. According to a study, the number of telecom subscribers in India accessing the internet through mobile devices is increasing and will reach 350 million by 2015. This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony.”
Commenting on the partnership, Vikas Jain, Co-founder, Micromax, said, “Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country”
Aircel benefits on Micromax devices: