At IFA 2024, ASUS showcased its latest innovations in AI-powered computing, unveiling a new lineup of Copilot+ PCs that emphasise the company’s “Ubiquitous AI. Incredible Possibilities” vision. These devices, powered by the latest Intel Core Ultra processors (Series 2), promise to deliver exceptional performance, style, and an AI-driven user experience tailored for both professional and everyday use.
The spotlight at ASUS’s presentation fell on the new Zenbook S 14 and Zenbook S 16, ultra-slim laptops that merge cutting-edge technology with elegant design.
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These models feature premium Ceraluminum chassis, which offer a unique blend of ceramic and aluminium for enhanced durability and aesthetics. Powered by Intel Core Ultra 9 processors, these devices deliver up to 48 Trillions of Operations Per Second (TOPS) in AI performance, making them ideal for users who demand style without sacrificing substance. The Zenbook S 14, measuring just 1.1 cm thick and weighing 1.2 kg, includes a 3K 120 Hz OLED display and advanced cooling features to maintain optimal performance in a sleek package.
The Vivobook lineup also received significant upgrades with the introduction of the Vivobook S 14 and the versatile Vivobook 14 and 16 Flip models. The Vivobook S 14, with its minimalist 1.39 cm-thin design and Intel Core Ultra 7 processors, targets users seeking a balance of performance and portability. Meanwhile, the Flip models, featuring 360° hinges and support for ASUS Pen 2.0, offer flexibility for professionals and students alike, combining the power of AI with versatile form factors that adapt to various usage scenarios.
For business users, ASUS unveiled the ExpertBook P series, with the flagship ExpertBook P5 leading the charge. These laptops, equipped with Intel Core Ultra processors and ASUS AI ExpertMeet tools, cater to entrepreneurs and small businesses looking for productivity enhancements through AI.
Key features include AI-driven meeting tools such as real-time transcription, translation, noise cancellation, and business watermarks, all designed to optimize digital collaboration and security. The ExpertBook P5 stands out with its use of recycled materials, aligning with ASUS’s commitment to sustainability, and further includes enhanced security features like deepfake detection, powered by McAfee’s latest AI technologies.
ASUS also introduced the NUC 14 Pro AI, a mini-PC designed for commercial and edge computing applications that require robust AI capabilities in a compact form factor. With up to Intel Core Ultra 9 processors, the NUC 14 Pro AI achieves up to 120 total platform TOPS of performance, making it three times more capable in AI tasks than previous models.
Also read: IFA 2024: Acer expands Copilot+ PC lineup with AI-powered laptops
Housed in a space-efficient 0.6 L chassis, it offers advanced thermal management, secure boot features, and energy efficiency standards that meet EPEAT Climate+ requirements, making it an attractive solution for demanding professional environments.
ASUS’s latest Copilot+ PCs underscore the company’s strategy to embed AI deeply into mainstream computing. By integrating powerful AI processors across its Zenbook, Vivobook, ExpertBook, and NUC lines, ASUS is setting a new standard for performance and user experience, catering to a wide array of needs from creative professionals to business users and everyday consumers.
The collaboration with Intel plays a crucial role in these advancements, with the Intel Core Ultra processors enabling features like advanced security, extended battery life, and a host of AI-driven applications that enhance productivity and creativity.
As ASUS continues to roll out its AI-powered Copilot+ PCs, the company’s vision of making AI accessible and beneficial to all users is becoming a reality. With this new lineup, ASUS is not just keeping pace with the industry; it’s setting the course for the future of AI in personal computing, making smart, sustainable technology available to a global audience.
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