Apple Scary Fast Event — Most exciting announcements in one place

Apple hosted their much anticipated “Scary Fast” event earlier today. At the Steve Jobs Theatre in Cupertino, Tim Cook and Co. took to the stage and made some announcements that sent out waves of anticipation and excitement throughout the tech community. There was a lot of chatter on the internet in the buildup to the event and predictions made by experts and fans alike. Some came true, and some did not. Let’s have a look at all that happened during the Apple Scary Fast Event, held on October 31, 2023 –

M3 is here – New processors announced at Apple Scary Fast event

Apple announced their new MacBook Pro laptops and the iMac all-in-one desktops, powered by their latest and the “most powerful” mobile processors yet – the Apple M3. The M3 line of processors includes three processors – M3, the M3 Pro, and the M3 Max.

This announcement comes on the back of the announcement of Snapdragon X Elite CPUs which will be running against Apple, Intel, and AMD’s line of mobile processors. Here’s a quick look at the configuration of the new M3 processors –

1. M3 – As per Apple’s claims, is 17 times faster than competing Intel models (testing done on – 1.7GHz quad-core Intel Core i7–based 13″ MacBook Pro systems with Intel Iris Plus Graphics 645), and comes with up to 24 GB of unified memory. Its primary target audience is the folks who are looking to get their day-to-day tasks like meetings and basic gaming done like a breeze.
2. M3 Pro – The M3 Pro, second in the line of the M3 processors is Apple’s processor aimed at “workflows like researchers, coders and creative pros”. The chip supports two external displays, is 5.7x faster than Intel-based model (tested against – 2.3GHz quad-core Intel Core i7–based 13″ MacBook Pro systems with Intel Iris Plus Graphics, 32GB of RAM and 4TB SSD), and a GPU that is 2.4x faster than that of the M1 Pro.
3. M3 Max – Finally, the last one of the lot, the M3 Max as per the brand is aimed at folks working with “3D rendering, video post-production on the highest-resolution content, developing transformer models with billions of parameters”. The chip supports 4 external displays, an 11 times faster GPU compared to Intel’s offering (tested against – 2.4GHz 8-core Intel Core i9–based 16″ MacBook Pro systems with Radeon Pro 5600M graphics), and up to 128 GB of RAM that is 2.5 times faster than Apple’s M1 Max processor.

Upgraded iMac and MacBook Pro at the Scary Fast Event

Apple’s latest M3 line of chips announced at their Scary Fast event are going to power their upgraded MacBook Pro models and iMac. It seemed like the Cupertino-based tech giant spent a lot on developing these products. Here are some key facts about the MacBook Pro, and the iMac respectively –

MacBook Pro –

• With the introduction of the new M3 processors, the MacBook Pro is now capable of producing some of the fastest graphics performance we have seen on Apple’s laptops.
• The laptops are now more efficient, with Apple claiming they can last up to 22 hours on a single charge.
• The screen sizes remain unchanged, with the 14-inch MacBook Pro coming with all three chips and the 16-inch Pro being packed with only the M3 Pro and the M3 Max.

iMac –

• The new iMac is a slim machine, coming in at only 11.5mm of thickness, and with the performance it is packing, it is fairly impressive. 
• It has only one CPU option, which is the base M3 CPU.
• The iMac comes with a 4.5K Retina display that boasts up to 500 nits of peak brightness.
• There are several upgrades to the iMac, including cameras, mics, and the whole schabang, placing it to be one of the most well-equipped AIOs in the market, if you need one. 

Apple MacBook Pro (2023) and Apple iMac (2023) – What’s the price and availability?

The MacBook Pro (2023) lineup starts at ₹1,69,900, and these M3-powered machines will be available starting November 7.

The iMac (20230) lineup starts at ₹1,34,900 and will also be available starting November 7.

Only when the review units of these devices go out, and people benchmark Apple’s new processors, we will know the true capabilities of these new chips launched at the Apple Scary Fast event. Until then, all we can hope for, is that the innovations made by Apple stand true to their claims and push the competing brands forward to bring us the best of tech.

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Satvik Pandey

Satvik Pandey, is a self-professed Steve Jobs (not Apple) fanboy, a science & tech writer, and a sports addict. At Digit, he works as a Deputy Features Editor, and manages the daily functioning of the magazine. He also reviews audio-products (speakers, headphones, soundbars, etc.), smartwatches, projectors, and everything else that he can get his hands on. A media and communications graduate, Satvik is also an avid shutterbug, and when he's not working or gaming, he can be found fiddling with any camera he can get his hands on and helping produce videos – which means he spends an awful amount of time in our studio. His game of choice is Counter-Strike, and he's still attempting to turn pro. He can talk your ear off about the game, and we'd strongly advise you to steer clear of the topic unless you too are a CS junkie. View Full Profile