YouTube launched its local Indian site www.youtube.co.in which promotes an entirely “local” experience highlighting and featuring the content and functionality most desired by Indian users
YouTube, the most popular online video community that allows people to discover, watch and share originally created content, announced the launch of its local Indian site (www.youtube.co.in). YouTube India features a localized homepage and search functions, allowing users to create and share videos, discover the most popular and relevant videos in India, and connect with other Indian and global users. Over time, YouTube India will benefit from an entirely “local” experience highlighting and featuring the content and functionality most desired by the Indian users.
“We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment.” said Steve Chen, CTO and co-founder of YouTube. “For a culture that is steeped both in video and in storytelling, and where everyone has a voice – YouTube India will not only offer Indian users more relevant content but also provide a platform to share India’s unique and diverse culture and lifestyle with the largest online video community in the world.”
“YouTube allows anyone with a simple web camera or even a cell phone to create content, connect, and converse with each other through the medium of video,” said Sakina Arsiwala, International manager, YouTube. “It provides a powerful way for people to express themselves. From a home video to a magic show to classroom lectures or working professionals connecting with their families in another city, YouTube is about communication and not just entertainment,” she added.
With local features such as promoted videos, featured videos, and homepage promotions, localised user interface and help center, user support and community features (such as video ratings, sharing and content flagging), YouTube India will make it even easier for the Indian YouTube community to search and view videos from India. Additionally, content uploaded by users in India will show up as “top favourites” and “recommended content” on the local YouTube site. The localized site also aims to facilitate connections among the large Indian NRI community.
In India, YouTube has already signed partnerships with Eros Entertainment, Rajshri Films, IIFA, Ministry of Tourism, IIT Delhi, NDTV, UTV, Zoom TV, India TV and Krishcricket, to name a few, and will continue to work with a range of partners, across a range of genres, to bring Indian content to more people in new ways.