Xiaomi has been a pretty popular brand in India. A while back, it was one of the top-positioned smartphone brands in India. But it slipped down a bit. And now, it has regained its spot back on the top. For this, it defeated Vivo- which holds the second spot, and Samsung- which has gone down to the third place.
These numbers come after analysing the data from the June quarter, by market researcher Canalys. If we talk numbers, Xiaomi increased its shipment by 24% year-over-year. The market share also went up by 18%, as compared to the previous year’s 15%. Vivo, on the other hand, has a modest 4% annual growth, and 18% market share. But sadly, Samsung shipments declined by 8% and the market share was reduced by 17%. Realme and Oppo, ranked fourth and fifth with volume shares of 12% and 11%, respectively.
Reacting to this growth, B. Muralikrishnan, president of Xiaomi India, said, “Our deep understanding of India coupled with our inherent technological strength has allowed us to become an integral part of the country’s social fabric,” he stated on social messaging platform X.
Taking the larger picture into consideration, Chinese brands are dominating the Indian market with Xiaomi, Vivo, Oppo, and Realme collectively holding a 59% market share in the June quarter, up from 55% a year earlier.
Further, if we look at the collective picture, the overall mobile shipments in India grew only by 1%. It reached only 36.4 million units in the June quarter. As per Canalys, the industry will only see a mid-single-digit increase in shipments during the upcoming festive season and for the entire year.
Also read: Samsung takes away Apple’s #1 spot, becomes leading smartphone maker
The reason behind the low growth rates is attributed to various reasons, which include elections, low seasonal demand, and heat waves across several regions of the country.
“Inventory levels remained high with some vendors continuing to launch new devices in higher price segments during the quarter, while others concentrated on reducing existing stocks to optimise inventory ahead of the festival season,” Canalys reported.
