Apple CEO Tim Cook has opened up about a range of topics in a recent interview.
Cook shared insights on how long he sees himself in the role, alongside updates on Apple’s products and strategies.
When asked about his plans for stepping down, Cook explained, “I’ll do it until the voice in my head says, ‘It’s time'."
Apple CEO Tim Cook has opened up about a range of topics in a recent interview, addressing the company’s approach to AI, the future of smartphones, and his own tenure at the company. Cook, who has been at Apple since 1998 and became CEO in 2011, shared insights on how long he sees himself in the role, alongside updates on Apple’s products and strategies.
When Wired asked about his plans for stepping down, Cook explained, “I’ll do it until the voice in my head says, ‘It’s time,’ and then I’ll go and focus on what the next chapter looks like. But it’s hard to imagine life without Apple because my life has been wrapped up in this company since 1998. It’s the overwhelming majority of my adult life. And so I love it.”
Tim Cook on AI
Cook discussed Apple’s commitment to artificial intelligence and how it’s shaping the company’s products. While commenting on AI advancements like artificial general intelligence (AGI), he emphasised that such technology is still far off but acknowledged its potential benefits. “Right now, the technology is good enough where we can deliver it to people and change their lives, and that’s what we’re focused on,” he said.
He also addressed concerns about responsible AI use, noting, “There’s so much extraordinary benefit for humanity. Are there some things you have to have guardrails on? Of course. We’re very deeply considerate about things that we do and don’t do. I hope that others are as well.”
Also read: This is Tim Cook’s four word defence for Apple’s late entry into the AI race
His view on Vision Pro
The Apple Vision Pro, while praised for its innovation, has faced criticism for its limited appeal. Cook described it as an early-adopter product, saying, “Those people are buying it, and the ecosystem is flourishing.” He also hinted at the evolution of form factors in mixed-reality technology, calling AR a “huge deal.”
Also read: Apple CEO Tim Cook uses this AI tool everyday, says it changed his life
His view on smartphones and screen time
Cook reaffirmed that the smartphone has a long future, despite the rise of AI. However, he expressed concern about excessive screen time, saying, “If you’re looking at your phone more than you’re looking in somebody’s eyes, that’s a problem.”
From product innovations to leadership, Cook’s insights offer a glimpse into the future of Apple and his personal journey. Whether he steps down soon or stays for years, it’s clear that Cook remains deeply committed to Apple’s vision.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
