Artificial Intelligence or AI, you might have been hearing this word a lot around you. Everywhere, everyone is just talking about AI. And it is not just us, even the biggest tech players in the world are also only talking about AI. We are aware that Apple has been running behind in the AI race and multiple media reports suggest that Apple is soon going to unveil AI features on its iPhones. Well, now CEO Tim Cook himself has shown confidence in Apple’s generative AI capabilities and says that they have an advantage.
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CEO Tim Cook was on a call with Apple’s chief financial officer Luca Maestri, and other investors following the announcement of Apple’s second-quarter fiscal 2024 results. It was during this call that Tim Cook spoke about the company’s upcoming Generative AI and the advantages that they have over others.
He also revealed that he was excited to show the world what Apple had been working on. This was in reference to WWDC 2024 which will be held in June. He did not reveal the exact details but he hinted that AI could be a key star by stating that Apple continues to make “significant investments” in generative AI. He told his investors, “We continue to feel very bullish about our opportunity in generative AI.”
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Further, he spoke about how Apple had an advantage over others in the AI space. He said, “We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software, and services integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering focus on privacy, which underpins everything we create.”
It will be interesting to see what Apple finally does in the AI space after so much hype has been created.
