Qualcomm has announced the new “Snapdragon X Series” brand for its next-generation PC chipsets.
In 2024, Qualcomm expects a significant turning point for the PC industry, and the Snapdragon X compute platforms are said to provide exceptional advancements in performance, AI capabilities, connectivity, and battery longevity.
Qualcomm is giving the Snapdragon X series a fresh look with new logos and badges.
Qualcomm has announced the new “Snapdragon X Series” brand for its next-generation PC chipsets.
“Today, I’m excited to debut an all-new naming architecture for our platforms to align with how we are revolutionising the next generation of PC experiences: the Snapdragon X Series,” Don McGuire, Senior Vice President & Chief Marketing Officer at Qualcomm, said in a blogpost on Oct 10.
In 2024, Qualcomm expects a significant turning point for the PC industry, and the Snapdragon X compute platforms are said to provide exceptional advancements in performance, AI capabilities, connectivity, and battery longevity.
Also read: Qualcomm Snapdragon 8 Gen 2 vs Apple A16 Bionic: Will 2023 be Qualcomm’s year?
McGuire stated that the Snapdragon X series platforms are built upon years of expertise in designing various computing components across the central processing unit (CPU), graphics processing unit (GPU) and NPU.
“Now, harnessing our next-generation custom Qualcomm Oryon CPU, a quantum leap forward in performance and power efficiency will anchor Snapdragon X and — when combined with our NPU — will deliver accelerated on-device user experiences for the new era of generative AI,” McGuire explained.
Also read: Top Qualcomm Snapdragon 8 Gen 2 phones that are expected or announced so far
The “X” in the name makes it clear that this is for computers, not other stuff with Snapdragon in their names. Also, the simplified tiering structure will make it easier for people to understand what each platform can do, from regular to premium.
Qualcomm is giving the Snapdragon X series a fresh look with new logos and badges. This new design system will be introduced with the first Snapdragon X platform launch. It’ll have the famous Snapdragon fireball, but with a modern twist. It will be bold, colourful, clean, and very unique.
“We can’t wait to share more about how we are revolutionizing the PC during Snapdragon Summit,” McGuire said.
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Ayushi Jain
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