Samsung’s Galaxy Unpacked event will take place soon as officially revealed by the South Korean tech giant. The event where the upcoming Galaxy S25 series will be unveiled is scheduled for January 22, 2025. Ahead of the event, the company has started to tease what we can expect to keep the fans hooked. And just like last year, Samsung can begin the year by giving AI a big spotlight. A recent trailer which was released on January 13, highlights what Samsung calls a “True AI Companion”.This hints at the fact that Bixby can become bigger and better this time.
It is expected that Bixby will be able to handle complex and multi-layered commands now. The teaser shows a user instructing Bixby on her Galaxy device to locate a pet-friendly Italian restaurant with outdoor seating, share the information with another person, and add it to her calendar. All of this happened with a single command. Bixby showcased its ability to participate in natural conversations.
This gives us a hint at a potential leap in Bixby’s natural language processing (NLP) capabilities. This even aligns with Samsung’s goal to make Bixby a more intuitive and conversational assistant.
Samsung executives, including Won-Joon Choi, the executive vice president of the company’s mobile business, have emphasised that Bixby remains central to the Galaxy ecosystem. Choi had said last year that Bixby will be redefined to keep it at par with the rise of generative AI and large language models (LLMs).
In the past, Bixby received some updates, including hands-free features, Live Translate, web page summaries, and spelling corrections, which debuted with the Galaxy S24 series. The assistant has also seen improvements in overseas markets during the launch of Samsung’s foldable devices. Let’s see what Samsung has to offer this time with Bixy. We just have to wait for a couple of days now.