Nothing announces India foray in partnership with Flipkart.
The first product will be the Nothing Ear 1 TWS earbuds.
The exact launch date hasn't been confirmed yet.
Nothing Ear 1 TWS earbuds, the first product from OnePlus co-founder Carl Pei’s new startup, will soon launch in India via Flipkart. While announcing the partnership with the Walmart-owned e-commerce giant, Nothing didn’t reveal the exact launch date but confirmed that the India launch will coincide with the global launch.
Flipkart will offer Nothing ear 1 with fast doorstep delivery and No Cost EMI. We already know that Nothing Ear 1 TWS will be designed by Swedish electronics house Teenage Engineering and will gun for minimal aesthetics. The renders of Concept 1 revealed the use of transparent material, but that might or might not be true for the upcoming Ear 1.
Apart from headphones, Nothing eventually plans to develop a complete ecosystem of interconnected devices. The brand has managed to raise $22 million funding and has the backing of prominent names including Kuna Shah of CRED, Kevin Lin – the cofounder of Twitch, and YouTuber Casey Neistat.
Also check: Carl Pei's Twitter hacked by scammers, tried to get people to buy 'Nothing Coin' with ETH
“At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world. For the upcoming launch of the Ear 1, we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us,” said Manu Sharma, Vice President and General Manager, Nothing India.
“India is one of the fastest-growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high-performance devices to suit their evolving needs,” said Rakesh Krishnan, Senior Director, Electronics at Flipkart. “In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing ear 1 this summer.”.
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Deepak Singh
Deepak is Editor at Digit. He is passionate about technology and has been keeping an eye on emerging technology trends for nearly a decade. When he is not working, he likes to read and to spend quality time with his family. View Full Profile
