It looks like Netflix is going to get much cheaper for the average Indian. The streaming giant bucked the trend of a price hike, unlike Amazon Prime, and lowered its subscription fees by a maximum of 60%. Current users will also be ushered into the new plan without any issues. Users who have opted for the Premium plan will be billed according to the new prices on the next cycle. Users will also be asked to ‘Confirm Upgrade’ if they wish to avail of the new prices. The new prices are rather affordable with the Mobile plan available for Rs 149 a month instead of the previous Rs 199 a month.
On the day that Amazon Prime membership price hikes come into effect, Netflix has pulled out the rug from under them with the drop in price. With premium content on its platform, the streaming giant is hoping that it garners more subscribers from the Indian market. With content that is specifically targeted to the Indian audience, Netflix is banking on India being one of its biggest markets. In a statement, Monika Shergill, VP-Content, Netflix India said, “As Indians, we love great entertainment. Whatever your mood, tastes or plan, Netflix is now even more accessible. Whether you choose Aranyak on Friday, Money Heist on Saturday, Dhamaka and Sooryavanshi on Sunday, you can watch all of Netflix on your mobile for INR 149, and on any device starting at INR 199.”
https://twitter.com/NetflixIndia/status/1470597514311077890?ref_src=twsrc%5Etfw
The price change will take place today, December 14, 2021, and will come into effect from the next billing cycle for members. The breakdown of the plans is as follows, The Mobile Plan is now priced at Rs 149. The Basic Plan takes the biggest plunge with a massive 60% drop in price at Rs 199 as opposed to Rs 499, previously. And, even though you only receive access to standard 480p content, it’s still a good deal. The Standard plan has been dropped to Rs 499 a month as opposed to Rs 649 earlier and the Premium plan is now available at Rs 649.
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