With the onset of AI and its boom, we are facing a new problem with AI-generated content. The fact that it is so close to the original, we often fail to differentiate between the two. And miscreants use this to further their agendas. We were already dealing with a fake news issue in India and it has now been fueled further by artificial intelligence. To deal with the issue of fake news arising because of artificial intelligence and deepfakes in India, Meta has now partnered with the Misinformation Combat Alliance. Let me tell you how this will work.
If you come across a piece of news or content that you’re not sure of, you will be able to share that on a dedicated fact-checking helpline on WhatsApp where you will be able to verify if it is AI-generated or not. The content that you share will be transferred to various independent fact-checkers to give you the best answers.
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The helpline will most probably go live by March 2024 and will be available in English and three regional languages, namely Hindi, Telugu, and Tamil.
MCA has further added that it will also set up a central ‘Deepfake Analysis Unit’ (DAU) to assess and debunk all incoming messages promptly and respond accordingly.
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Speaking about the partnership, Meta said in a blog post, “With millions of Indians using WhatsApp, our collaboration with MCA represents a continued effort to empower users with tools to verify information on its service.” The company further added that it has various other plans to help flag AI-generated content on its platforms.
Further, Bharat Gupta, President of the MCA, said that it “will serve as a critical and timely intervention to arrest the spread of AI-enabled disinformation” among India’s netizens.
