MediaTek’s new AI chips aim to bring RTX Graphics and ADAS to smart cars

Updated on 19-Mar-2024
HIGHLIGHTS

MediaTek has introduced four new automotive chips.

These include MediaTek Dimensity Auto Cockpit CX-1, CY-1, CM-1, and CV-1.

It also includes built-in support for multi-camera HDR ISP, for front-facing, in-cabin, and bird's-eye-view cameras.

MediaTek has gone a step ahead and launched its latest lineup of Dimensity Auto Cockpit chipsets for automotive technology. Simply put, these are AI chips that are powered by Nvidia technology. With these cutting-edge automotive chips, MediaTek promises to enhance the in-car experience like nothing you’ve ever experienced on a regular car.

MediaTek has introduced four new automotive chips, these include MediaTek Dimensity Auto Cockpit CX-1, CY-1, CM-1, and CV-1. It claims that these AI chips are built to deliver powerful AI-driven in-cabin experiences. It will even change the entertainment and safety applications in the vehicles powered by it. It also supports Nvidia DRIVE OS and has deep-learning capabilities. These chips combine ARM v9-A architecture and Nvidia’s next-gen GPU to get advanced AI computing and RTX graphics.

Also read: Nvidia’s Project GR00T will help develop AI-powered robots: Here’s how

How will MediaTek AI chips enhance the in-car experience?

Since the AI chips incorporate Nvidia RTX GPU, users will also get visual experiences, including ray tracing for realistic visuals and AI upscaling for fast-paced action. Users will also be able to seamlessly stream videos and content across multiple displays. Not only this, they will also get advanced video conferencing features on the go.

It also provides built-in support for multi-camera HDR ISP, for front-facing, in-cabin, and bird’s-eye-view cameras. There’s also an integrated audio DSP that supports popular digital assistants.

Also read: Get ready for the On-Device AI boom in 2024 and beyond

MediaTek’s new AI chips will be able to run applications locally, enhancing security and speed. Jerry Yu, Corporate Senior Vice President and General Manager of MediaTek’s CCM Business, said, “Generative AI is transforming the automotive industry in the same way that it has revolutionized the mobile market with more personalized and intuitive computing experiences. The Dimensity Auto Cockpit portfolio will unleash a new wave of AI-powered entertainment in vehicles, and our unified hardware and software platform makes it easy for automakers to scale AI capabilities across their entire lineup.”

This could mean we will get more advanced cars in the future. What are your thoughts on this?

Mustafa Khan

Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ.

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