The festival will be leveraging social media channels like Facebook, Twitter, YouTube and Hangouts.
Global e-commerce giant Amazon has partnered with knowledge media firm, Leapvault, to announce the first virtual literary festival in India. The festival, called the Kindle LitFestX, will be held from October 23 to November 1. In addition, Indian authors, like Ashwin Sanghi, Raghav Bahl, Deepa Prahalad, Dr. R.A. Mashelkar and others have confirmed their participation in the event, which will leverage digital platforms like Google Hangouts, YouTube Live and social media outlets like Facebook and Twitter.
According to Amazon, the focus is to encourage and inspire readers and non-readers across geographies to read, discuss and debate on a common platform. Sanjeev Jha, Director, Kindle Content, said, “Kindle LitFestX celebrates the love of reading. We look forward to creating a unique platform with something for every reader and author through India’s first virtual literary extravaganza.”
Further, Kumaar Bagrodia, CEO, Leapvault, said, “I wanted to create a platform that would provide an opportunity for people across India (and abroad) to get access to literary works and thinkers in a format that this generation understands and are comfortable with: digital and social. Kindle is a great digital experience for readers and we are excited about our partnership with Kindle for the inaugural season of LitFestX.”
The LitFestX will have sessions on YouTube and Hangouts, while users can also interact with authors through social feeds. There will also be live sessions, presumably on Hangouts and YouTube Live. Amazon already has pages on social networks for the event. You can follow them on social networks, mentioned below.
Facebook: https://www.facebook.com/LitFestX/timeline/
Twitter: https://twitter.com/litfestx
Google+: https://plus.google.com/+Litfestx/posts
YouTube: https://www.youtube.com/channel/UC5o1liab9XU_wD8bApd7v4w?sub_confirmation=1
LinkedIn: https://www.linkedin.com/company/litfestx
The official website for the event is www.litfestx.com.
While the format may be new to many, earlier and more conventional literary festivals have been pretty well received in India. The Jaipur Literary Festival in 2013 for example, was billed as the biggest literary festival in the Asia-Pacific region.
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