Ever wondered why Google is the hailed to be the best search engine by fans and critics alike? Do you think that PageRank is all there is to it? The secret behind Google’s 65% share of the search engine market is simple: never rest on your laurels!
While Google achieved market dominance early since its launch in 1997, with its revolutionary algorithm that changed the face of search, the company never patted itself on the back and did not take a well-deserved vacation. It instead concentrated on providing the best possible results to any query, and took it upon itself to “organize the world’s information”, constantly refining itself and developing new modifications to the algorithm almost daily, and even completely re-writing the code in 2001. And that’s not all, with every search you make, you are part of “multiple control or experimental groups simultaneously”, doing your part in making Google’s search better.
Google knew right from the start what the “Holy Grail of search is” – “to understand what the user wants”, and “not matching words”, instead “trying to match meaning”. With over 550 updates to the search engine scheduled for this year, you can be sure that Google is getting one step closer with each one, in its quest for the Holy Grail.
So, to get an insider’s peek into what really makes Google the best, take a look at “How Google’s Algorithm Rules the Web”, with Wired Magazine’s Steven Levy.