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With AI taking over the world, the Indian smartphone market is projected to grow by 4% year on year (YoY) in 2024, with shipments reaching 151 million units, according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. The report also stated that the country experienced a massive 7% growth in the first half but only 2% in the second half.
According to the IDC report, Apple sold a record 12 million units, representing an impressive 35% year-on-year growth, making India the fourth largest market after the United States, China, and Japan. For the first time, Apple has entered the top five smartphone brands in India, with a 10% market share. According to the report, the highest-shipped models were the iPhone 15 and iPhone 13.
Speaking of the segments, the premium segment ($600<$800) saw a 34.9% YoY rise, increasing its share from 3% to 4%, while the entry-premium segment ($200<$400) grew 35.3% YoY, reaching a market share of 28%. Sales were primarily driven by the Samsung Galaxy S23/S24 and the iPhone 15/13/14.
According to the report, this year’s sales have increased as a result ofpost festive discounts, extended warranties, and financing options, especially No Cost EMIs for up to 24 months.
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Additionally, 120 million 5G smartphones were shipped in 2024, increasing the 5G share to 79% (up from 55% in 2023) as a result of the surge in 5G smartphone adoption. Shipments in the mass-budget 5G segment ($100<$200) almost doubled, gaining a 47% share. The most popular 5G models were Xiaomi Redmi 13C, Apple iPhone 15, vivo Y28, iPhone 13, and Vivo T3X.
Offline and online channels grew by 4% year on year, while market shares remained stable at 51% and 49%, respectively. Samsung dominated the online market, while Apple climbed to fourth place, with the iPhone 15 being the most shipped smartphone online. Vivo dominated offline sales, with OPPO and Xiaomi in second and third place, respectively.
Here’s how the brand grows:
