Hitachi launches privilege program
Hitachi launches a nation-wide initiative that extends its hard disk drive channel partner network
Hitachi Global Storage Technologies rolled out a Partners Privilege program in India aimed at strengthening its channel partner network and capturing the rapidly expanding market opportunity across the country. Following the successful initiation of the program in China and Taiwan in 2007, the Hitachi Partners Privilege program (HPP) is now hitting the Indian market.
Under the HPP program, Hitachi GST’s partners in India such as resellers, system integrators, system builders and retailers can earn points and redeem gifts by selling the entire product line of Hitachi GST desktop hard disk drive products. Special quarterly promotions will also be available; for example in the second quarter of this year, mobile hard drive products will also be available for the program.
“India is one of the key strategic markets with huge market potential for Hitachi GST in Asia and we have a substantial channel base established here,” said Robert Chu, Vice President, Asia Pacific, Hitachi GST, “By rolling out the HPP program, not only can we reward our partners and recognize their efforts, but also together explore and identify more business opportunities, tap fast-growing markets and thus enhance hard disk drive sales across India.”
“Hitachi’s Partners Privilege program is a great initiative to help channel partners like us to tap India’s rapid growing PC market,” said Malhar Shah from Arihant Systems. Mr. Ramesh Purohit of Omshakti Computers added, “Through the HPP program we can maximize many other market opportunities.”