At its I/O event, Google unveiled VideoFX.
VideoFX is an AI tool that can turn your ideas into video clips with just a text prompt.
VideoFX is powered by Veo, Google DeepMind’s newest and most capable video generation model.
In the bustling world of technology, where innovation knows no bounds, companies are constantly striving to revolutionise how we interact with AI. Among these pioneers stands Google. At Google’s recent I/O event, the company unveiled VideoFX, an AI tool poised to reshape the landscape of video creation.
Let’s delve into this exciting development and explore how VideoFX works.
Also read: Google Deepmind’s new AlphaFold 3 AI can model proteins, DNA & RNA: Details here
What is Google VideoFX?
VideoFX is Google’s newest experimental tool that can turn your ideas into video clips with just a text prompt. This new VideoFX tool is powered by Veo. For context, Veo is Google DeepMind’s newest and most capable video generation model, which enables you to create content that captures emotional nuance across visual styles and produces cinematic effects.
This experimental tool also comes with a Storyboard mode that lets you iterate scene by scene and add music to your final video. It will be useful for quick explorations and creative control.
It’s worth noting that all of the content produced from VideoFX will be digitally watermarked with SynthID.
Also read: Google Deepmind’s new AI agent ‘SIMA’ will be your in-game teammate: Check details
VideoFX: Availability
VideoFX is currently available in private preview as it is an experimental tool. It has not yet been released publicly.
Main competitor
Earlier this year, OpenAI unveiled its text-to-video model ‘Sora’. Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt. The moment Sora was unveiled it caught everyone’s attention from its capabilities. Videos generated by Sora made people both amazed and worried as they looked so real. They seem almost like videos made by humans, with characters that look alive and move smoothly.
OpenAI’s Sora will be available for everyone later this year.
While it’s natural to feel scared about what AI can do, it’s important to remember that this is just the beginning. What we’re seeing now is just a small part of what’s possible. So, while it’s good to be cautious, it’s also important to think about how we can use this technology in positive ways and how we can make sure it’s used responsibly.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
