While Google has been working towards perfecting visual search for a while now (note the similar images option in image search), it is reportedly in the final stages of acquiring an e-commerce firm called Like.com that specializes in the technology, for approximately $100 million.
Munjal Shah, the CEO and co-founder of Like.com, declined to comment on the matter. Like.com has received large investments in the past from numerous venture capital firms, and made its name in the industry with its novel approach to online apparel shopping, using visual search and adaptive technology to help its customers find suitable fashion purchases. If the reports turn out to be true, look forward to better search (and better mobile search) from the search giant, affecting relevancy more beyond the image result level.