Canon unveils their first ‘x’perience zone’ in Pune
Canon India announced a new way to shop for and experience an array of products with the official launch of the first Canon ‘X’perience Zone’ in Pune
Canon India, Digital Imaging Company, has announced a new way to shop for and experience an array of products with the official launch of the first Canon ‘X’perience Zone’ in Pune. The new ‘X’perience Zone’ will encounter the most compelling, comprehensive display of Canon’s range of offerings in the consumer space including printer, scanner, projector, digital camera, digital camcorder and all in one device categories assembled under one retail roof. The store was inaugurated by V P Sajeevan, Assistant Director – CSP, Canon India. Laying the foundation for major expansion, this is the second store launch in 2008 and fifth store in the country. Canon aims to open one such store every month.
Canon X’perience store allows the customers to touch, feel and experience the product before actually buying it. These stores also help business by tapping demand through their innovative design. Further, they provide the right ambience and right platform for new products to be showcased. Most importantly, the consumer can now obtain first hand information on new products launched and make an informed choice of purchase. Canon believes in enhancing consumer experience by offering user-friendly solutions. These stores are an attempt to provide consumers with an interactive and informative shopping experience.
The flagship store, located at Shivajinagar is aimed at enhancing a shoppers experience. In addition, knowledgeable store personnel will be on hand throughout the store to guide consumers through product trials and purchasing decisions.
“We’re seeking to retain, and win over, customers’ loyalty by simplifying the buying decisions and delivering a fun filled shopping experience.” said V P Sajeevan, Assistant Director- Consumer System Products division, Canon. From the moment the customers enters to the moment they leave, they will be provided with a streamlined approach, enabling greater convenience in experiencing the comprehensive range of consumer system products from Canon all in one place and under one roof, he added.” We have received an overwhelming response from our customers. We are aiming to reach out to our customers with an objective of strengthening our relationship with them. The company also hopes to generate more walk – ins and provide the consumer with a product experience exactly as if he/she was in his/her house using the product.”