It seems like Apple is gearing up to expand its lineup of vision-based products, including smart glasses and AirPods with built-in cameras. These products likely aim to leverage the company’s significant investment in visual intelligence, which started with the Apple Vision Pro and has recently enhanced features in the iPhone 16’s camera system. However, these new devices are not expected to hit the market until at least 2027, according to a report by Bloomberg.
The smart glasses are anticipated to be similar to Meta’s Ray-Ban glasses, which come equipped with cameras, speakers, and microphones. While they won’t provide the full augmented reality (AR) experience, Apple’s smart glasses might be designed to capture photos and videos easily and offer basic smart functions. This strategy mirrors Meta’s successful approach, where their glasses have gained popularity among users looking for hands-free photo and video capabilities.
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Although Meta’s Ray-Ban glasses start at $299, Apple’s version is likely to carry a higher price tag, given the brand’s reputation for premium, well-crafted products.
In addition to the smart glasses, Apple is exploring the idea of integrating cameras into AirPods. However, the purpose and practicality of this feature remain uncertain.
Smart glasses seem like a natural fit for visual intelligence since they sit on the face, enabling straightforward photo and video capture. On the other hand, adding cameras to AirPods raises questions about how they would function without feeling bulky or awkward for everyday use.
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These developments align with Apple’s broader strategy to recoup its substantial investment in the Apple Vision Pro, which showcases a major advancement in AR and visual technology. Apple has been gradually rolling out visual intelligence features across its devices, and the upcoming glasses and camera-equipped AirPods could represent a significant step in integrating this technology into its ecosystem.
With the potential launch of these devices still a few years away, tech enthusiasts will be eagerly waiting for more details on what Apple has in store.