A a small team in Apple is reportedly working and exploring the augmented reality space.
Google may have halted its Google Glass project, but rival Apple is reportedly looking to further explore the augment reality segment and could launch a Google Glass or Microsoft's HoloLens-like/rival wearable.
According to Analyst Gene Munster writes, who cites sources within the sector, a small team is “working and exploring the augmented reality space." In the recently released Piper Jaffray note, the analyst notes the new Apple product could have a huge impact on the tech industry, similar to the one made by smartphones.
Munster goes on to say if Apple were building a glasses product for masses, it could have delivered a product that would actually want people to wear considering Apple's design and “fashion advantage”.
"While it is limited, we believe Apple has a small team of engineers exploring augmented reality applications. We believe that at the core, the group is likely trying to understand a wearable interface that design would ultimately make fashionable/socially acceptable. At this point, we believe it is difficult to determine if or when these experiments might yield a product,” says Munster.
Google's Google Glass didn't turn out to be a success forcing the company to halt the initiative. Google has vowed to revive the Glass by giving a complete redesign from scratch and not launch it until it is complete. Read: What Google should do to revive Google Glass
Microsoft has also revealed its own version called HoloLens. The tech brings you 3D computing. It includes Windows Holographic, which will be in all subsequent builds of Windows 10, the Holo Studio app and the HoloLens headset.
That said, Apple already has made some strides in the augmented reality segment. Back in 2011, Apple had reportedly tested augmented reality in Maps. Last year, a report said Apple was still interested in exploring the augmented reality features. The latest report also hints that Apple is still pursuing the idea.
Source: TOI
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