Reports suggest that Apple is secretly working on some crazy features in its "secret AI lab."
Apple has reportedly brought 36 experts from Google to enable and expedite its AI development process.
The lab focuses on advancing AI models to integrate text and visual inputs for more intuitive user interactions.
Apple is really having FOMO as it is lagging behind in the AI race. It is trying to hit left, right, and centre, to up its AI game. As Apple’s WWDC is just a few weeks away, the anticipation about what it’ll do in the space of AI is also growing. iOS 18 can be the upgrade that brings AI with it, and it can also be one of the biggest OS updates ever. Reports suggest that the iPhone maker is secretly working on some crazy features in its “secret AI lab.” For this, it is even bringing onboard talent from Google.
Reports suggest that the tech giant has brought on board at least 36 experts from Google. This is to enable and expedite its AI development process. Further, reports also reveal that Apple has set up a secret AI lab in Zurich, Switzerland for AI research and development. This is headed by John Giannandrea.
Also read: iOS 18 AI features could utilise OpenAI technology, Apple reportedly in talks
What could Apple do at its secret AI lab?
Speaking of this secret AI lab, it has an expert team that focuses on advancing AI models to seamlessly integrate text and visual inputs for more intuitive user interactions. Apple is also putting to use the insights that it gained from a decade of Siri research. We might get to see AI-enabled features like Notes, Mail, Fitness, and Photos, with iOS 18.
The notes app, in particular, could see a major AI upgrade. The app can get features such as an integrated calculator. According to Mark Gurman, we will get to see a smarter Siri too. Not just this, AI will further improve apps such as Shortcuts, Spotlight, Messages, and Apple Music. Moreover, users can also expect customization options for Safari Browsing Assistant, Voice Memos, and Apple Maps, enhancing personalization and usability.
The wait isn’t too long now until we find out what Apple has in store for us.
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Mustafa Khan
Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile
