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Apple has now made it to the list of tech companies that have laid off their employees this year. On Tuesday, Apple Inc. laid off over 100 employees. This layoff took place in the digital services group. This means that the company is now shifting its focus area. This mainly affected the under the Senior Vice President Eddy Cue, as per media reports.
The major impact was on the teams that were responsible for the Apple Books app and Apple Bookstore, as well as those working for Apple News. Even some engineering roles were removed from the entire setup. As per company insiders, Apple Books is no longer a priority for the Cupertino-based tech giant, but it will continue to receive updates.
The applications organisation that was overseen by longtime Vice President Roger Rosner has seen the major brunt. Affected employees were given 60 days to find new roles within Apple or they will have to face termination. Some of these employees worked across multiple teams, so it has caused a ripple effect throughout the division.
Apple is not one of those companies that regularly lays off its employees, it is a rare occurrence. But in 2024 alone, the company has seen at least four rounds of layoffs. First, Apple laid off hundreds of employees by closing its self-driving car project and a microLED display initiative, then it also closed a team in San Diego.
On the other hand, the services division at Apple is seeing significant growth. It contributed to over 22% of the company’s revenue in the previous fiscal year. A decade ago, its contribution was only 10%.
Apple is yet to comment on this. But still, the layoffs at Apple are still minimal. It has become a trend with other Silicon Valley companies now, they are laying off their employees in massive numbers every now and then.