Apple will bring iTunes to the Windows Store by the end of this year. At Build Day 2 keynote, Microsoft's Terry Myerson announced that the iTunes app will arrive on Windows Store with an experience similar to the desktop version. The app will have full iPhone support and including access to Apple Music and the iTunes Store.
Microsoft wants developers to build more Windows Store-based apps rather than traditional Win32 programs. The company has also made it easier for the developers to distribute their existing Win32 applications via the Store. Despite all these efforts, the app selection on Microsoft's Windows Store pales in comparison with Android and iOS. With iTunes on Windows Store, Microsoft has definitely scored a big winner.
The iTunes app on the store will be a big help as it will be the only way to access iTunes on Microsoft's new Windows 10 S OS. The new variant of Windows 10 only supports apps from the Windows Store and won't allow users to install traditional programs without upgrading to Windows 10. With iTunes on Windows Store, Microsoft is giving iPhone users an option to buy a Windows 10 S device, and sync their phone.
At this point, it is not clear whether Apple is rewriting the application for Windows Store or simply using the Desktop Bridge to port the app. Microsoft didn't even show how the service will look on Windows Store. The software maker also highlighted that Spotify, SAP Digital Boardroom will also be coming to Windows Store this year.