Apple is planning new versions of its Vision Pro headset, and one of them might be lighter and more affordable.
The company seems to be shifting focus towards making its mixed reality tech more accessible to a wider audience.
Apple also has been developing Meta Ray Ban-like glasses with cameras and microphones.
Apple is planning new versions of its Vision Pro headset, and one of them might be lighter and more affordable. This is according to Bloomberg’s Mark Gurman, who shared the details in his latest Power On newsletter. The company seems to be shifting focus towards making its mixed reality tech more accessible to a wider audience.
But this is just the beginning. Apple CEO Tim Cook has had a long-term vision in mind for years now. “All of this is a stepping stone toward Cook’s grand vision, which hasn’t changed in a decade. He wants true augmented reality glasses — lightweight spectacles that a customer could wear all day. The AR element will overlay data and images onto real-world views,” Gurman writes.
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This project is reportedly a top priority for Cook. “Cook has made this idea a top priority for the company and is hell-bent on creating an industry-leading product before Meta can. ‘Tim cares about nothing else,’ says someone with knowledge of the matter. ‘It’s the only thing he’s really spending his time on from a product development standpoint,’” Gurman adds.
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Meanwhile, Apple is also said to be working on smart devices as a temporary step toward full AR glasses. These would be similar to Meta’s Ray-Ban smart glasses, which allow users to take photos, listen to music, and ask questions using Meta AI. Meta has already found success with a new category of non-AR glasses — ones specifically for taking pictures and AI — as it moves toward AR spectacles. Likewise, Apple is seeking an interim solution,” Gurman says. That solution may involve adding AI-powered cameras to future versions of the Apple Watch and AirPods.
Apple also has been developing its own glasses with cameras and microphones, according to the report.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
