Apple is now facing a class-action lawsuit in the US federal court for misleading consumers regarding the Apple Intelligence features. Filed on Wednesday in the US District Court in San Jose, the lawsuit claims that Apple has falsely advertised its AI capabilities with the tag ‘Built for Apple Intelligence’, leading customers to believe that they would be available upon purchase.
Further, the complaint also alleged that Apple’s marketing created clear and reasonable consumer expectations that these AI-powered features would be functional at the launch. However, plaintiffs argue that the actual performance of Apple Intelligence was either significantly limited or entirely absent, making the advertised claims misleading. The lawsuit seeks class-action status and damages on behalf of consumers who have purchased iPhones and other Apple devices for using the Apple Intelligence features.
On the other hand, Apple completed an internal meeting discussing the Apple Intelligence feature rollout crisis, stated a Bloomberg report. According to Mark Gurman, Apple has now reshuffled the leadership amid growing concerns over its AI strategy and the delayed rollout of its Apple Intelligence features, specifically the smart Siri.
As per the report, Apple has decided to transfer Siri’s leadership to Mike Rockwell, the head of the Vision Pro team from John Giannandrea, Apple’s Senior Vice President of AI, who has led Siri’s development since joining the company in 2018.
Rockwell’s hardware engineering lead, Paul Meade will take over the Vision Product Group and will report to Apple’s hardware chief, John Ternus, the report added. Gurman mentioned that these leadership changes have been in the works for several months and were planned before Apple officially confirmed delays in Siri’s AI upgrades. The company is expected to announce the restructuring internally this week, he added.
