Apple’s stride towards innovation reaches a pinnacle with reports from Bloomberg’s Mark Gurman unveiling the tech giant’s venture into developing its large language model (LLM) for upcoming generative AI features in iOS 18. Gurman’s insights suggest a paradigm shift as Apple’s LLM is poised to operate entirely on-device, deviating from the norm of relying on cloud services. This novel approach promises expedited response times and fortified privacy measures, contrasting with existing AI tools.
As I said, we know that Apple is working on its own LLM. Well, word on the street is that it is developing its own generative AI to work completely on on-device features. Apple is taking a different path as compared to its contemporaries who depend on the cloud for this.
Also read: AI for iPhones finally! iOS 18 expected to bring these features
The California-based tech giant is taking this route as it promises a quicker response time and enhanced privacy. However, according to Gurman, this could limit Apple AI’s scope. To tackle this, Apple is rumoured to be planning on collaborating and getting licensing agreements with companies like Google.
The rumours about Apple’s discussion with Google to integrate the Gemini AI engine into iOS 18 add to the rumours.
Also read: Is AI Apple’s major focus for iOS 18? Here’s all you need to know
This is not the only concern for Apple. It has been struggling with the European Union’s Digital Markets Act for a while now. Gurman says that the Act requires Apple to allow direct installation of apps from the web on iPhones. This goes against Apple’s App Store model. In the beta version of iOS 17.5, we can see that Apple has added a feature that enables web-based app downloads.
