AMD reduces price of new Polaris based Radeon RX 480 graphics cards by Rs.2,000 after initial consumer feedback
AMD launched the Polaris based Radeon RX 480 globally on the 29th of June and the graphics card has been getting a lot of positive feedback, at least, internationally. We say this because Indian pricing of the card was initially too high to provide the same price/performance ratio as the card does internationally. Well AMD has listened to the initial consumer feedback and reduced prices of the RX 480 SKUs accordingly, by Rs.2,000 each.
Here are the new prices:
| AMD Radeon RX 480 Indian Pricing | |||
| Chipset | Memory | New Price | Old Price |
| RX 480 | 4 GB | Rs. 22,990 | Rs. 24,990 |
| RX 480 | 8 GB | Rs. 26,990 | Rs. 28,990 |
The AMD Radeon RX 480 retails for $199 for the 4 GB SKU and $239 for the 8 GB SKU internationally. However, owing to local taxation laws and other factors, the Indian launch prices were initially exorbitantly high. With these price drops the RX 480 effectively becomes cheaper than the NVIDIA GTX 970 4 GB. This makes for a good value proposition for the Radeon RX 480 which has been found to be neck-and-neck with the GTX 970(according to preliminary benchmarks). We will be exploring the price/performance ratio in the full review of the RX 480.
Currently, only the 8 GB SKU is available in India with the 4 GB SKU soon to follow. In case you're wondering about the specifications of the RX 480, RX 470 and the RX 460 you can head over here.
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Mithun Mohandas
Mithun Mohandas is an Indian technology journalist with 10 years of experience covering consumer technology. He is currently employed at Digit in the capacity of a Managing Editor. Mithun has a background in Computer Engineering and was an active member of the IEEE during his college days. He has a penchant for digging deep into unravelling what makes a device tick. If there's a transistor in it, Mithun's probably going to rip it apart till he finds it. At Digit, he covers processors, graphics cards, storage media, displays and networking devices aside from anything developer related. As an avid PC gamer, he prefers RTS and FPS titles, and can be quite competitive in a race to the finish line. He only gets consoles for the exclusives. He can be seen playing Valorant, World of Tanks, HITMAN and the occasional Age of Empires or being the voice behind hundreds of Digit videos. View Full Profile
